Skip to content

The First Digital Ethnocultural Festival is launched by U Multicultural this Summer

Winnipeg, Manitoba – A media group has come together to put on an online multicultural festival, known as Ethno Fest.

U Multicultural – a national broadcaster, community-based ethnocultural media channel established to serve diverse communities to the dynamic multicultural identity of Manitoba and Canada launched “The First Digital Ethocultural Festival” this summer. The Festival would be launched both at www.u-channel.ca and at Shaw Spotlight on August 15, 2020. Everyone interested is welcome to experience media stories, interviews with the most influential community members of various ethnic communities, watch performances 24/7 and much more. 

Taya Rtichsheva, the CEO and founder of U Multicultural, created the online space for people across Canada to learn about Manitoban communities, their culture, traditions and what those communities have to offer the public. U Multicultural values integrity, creativity, loyalty, community, diversity, partnership.
U Multicultural supports the community and produces web and television content giving a chance for every voice being heard.

founder“We serve different ethnocultural communities by producing television content in different languages. This content represents the beauty of each culture. This year, we decided to open the digital space for the communities, celebrate multiculturalism and diversity, and call the new program Ethno Fest. For ten weeks, we will produce content including stories, interviews, traditional cooking segments, and much more. Ethno Fest will be released as a platform by August 15th. We are inviting ethnocultural organizations, local artists, and performers to participate in Ethno Fest 2020, and are open to any form of partnership with local communities and organizations.” – Taya Rtichsheva

People now have the opportunity to experience cultural activity, learn about the diversity they live in and engage in diversity. U Multicultural has already elevated the voices of many different communities here in Manitoba, including the German Society of Winnipeg, the Manitoba Inuit Association, and Brazilian Association in Winnipeg etc.. 

U Multicultural stands for preserving and promoting diverse languages and cultures by showcasing the creativity and talents of local people, celebrating the principles of inclusion and multiculturalism, as well as enabling an environment for people to learn about the history and ethnic traditions of a variety of communities. Participation in Ethno Fest is free, and U Multicultural encourages any organization or individual willing to showcase culture or traditions to contact U Multicultural.

Ethno Stories

Campaign aims to raise awareness and fight racism inside the sports community

As an initiative from the Immigration Partnership Winnipeg (IPW), the “Anti-Racism in Sport” campaign seeks to increase, promote and engage discussions on the impact of all levels of racism in athlete’s lives, including Black, Indigenous and religious minorities. “It approaches how we’re going to address, disrupt and eliminate discrimination andContinue Reading

Read More »
Ethno Stories

A Vigil For Jaden Oman

Mother Patricia Yassie never expected a devastating event to happen to her again. “I never expected when my son said bye, that was going to be my last time seeing my son.” On Sunday, July 4, 17-year-old Jaden Charles John Oman was murdered in an assault, allegedly at the handsContinue Reading

Read More »
Ethno Stories

Virtual Festival To Promote Underrepresented Talents

Although COVID-19 has caused uncertainty about events and festivals, the International Reggae Afro Latin Music & Arts Festival is going live. IRAL Festival has decided to host a virtual party on July 10, featuring Caribbean, Latin and African music and dancing showcased by talented local performers. The event is freeContinue Reading

Read More »
Ethno Stories

We Stand Together: Vivian Ketchum

Warning: This post contains details some readers may find distressing. On May 27, the First Nations community was shaken when the remains of 215 First Nations children were found in unmarked graves on what was once a Catholic-run Residential School in Kamloops, B.C. Some of the children were as youngContinue Reading

Read More »
Ethno Stories

We Stand Together: Ray (Coco) Stevenson

On May 27, the First Nations community was shaken when the remains of 215 First Nations children were found in unmarked graves on what was once a Catholic-run Residential School in Kamloops, B.C. Some of the children were as young as three years old. According to the Truth and ReconciliationContinue Reading

Read More »

Share this post with your friends

Share on facebook
Share on twitter
Share on linkedin

Subscribe to Our Newsletter