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Welcome to U Multicultural

Ethnocultural media channel established with the objective of serving the diverse communities and contributing to the dynamic multicultural identity of Canada by offering an accessible multi-ethnic television service that offers information programming and other high-quality programming focused on ethnocultural communities of Canada.


U Multicultural channel already has a number of diverse communities on board: Russian-speaking community, Portuguese community, Ukrainian community, Indian community.

We are happy to invite you to join us and produce tv programs about the community in your own language. We will provide support in production, distribution and broadcasting.



U Multicultural channel is a community-based media channel established with the objective of serving the diverse communities and contributing to the dynamic multicultural identity of Canada.


Helping diverse and multicultural communities by providing the place and digital platform where each diverse voice will be heard and supporting them in making changes to bring this potential into the world.


U MULTICULTURAL values are integrity, creativity, loyalty, community, diversity, partnership. U Multicultural supports the community and produces the web/television content for them, give a chance to be heard.


We are proud of our culture of collaboration and teamwork and we are constantly finding ways to empower our people. Empowered, engaged people are more likely to innovate, and that’s what we are here for. 

Our leaders are role models who inspire our people to excel and reach goals. Our focus on people management ensures we make full use of the talent of all our employees.

"A nation's culture resides in the hearts and in the soul of its people." - Mahatma Gandhi

board members

Maggie Demarchi

Amir Tleuzhanov

Paulo Bergantim

Contact Us!

If you have any questions, creative ideas or partnership proposals, please contact us!

Elena Tarnavski

Lina Streltsov

Our Team

Taya Rtichsheva


Elena Yemelyanova

Project Manager

Helen Klyosova


Kylie Wright

Fundraising Coordinator

David Teffaine

Communications and Marketing Coordinator

David Teffaine

Communications and Marketing Coordinator

David Teffaine

Communications and Marketing Coordinator

Get Involved!

We are constantly looking for creative people to join us with a number of Volunteer opportunities!

Eric Antonio

Videographer and Editor

Daniel Igne-Jajalla

Videographer and Editor

Parth Patel

Web Developer

Parth Patel

Web Developer


Natasha Byrne

Writer and Editor

Bio: Natasha has had a love for writing since the age of twelve. She graduated with English Literature at the University of Manitoba and is applying for her MA. She has covered mental health articles and actively writes for her book, where characters live in a realm of paralysis. 
Passionate about: Writing, Ballet & Contemporary Dancing and her dog Pico.
Motto: If you can dream it, you can achieve it. 

Karyna Dianka

Videographer and Editor

Bio: Hi, my name is Karyna and I was born in Ukraine. I came to Canada in 2014 with my family. Two years after I got a new interest – interest in photography and videography. And look where I am now, doing my favourite things!:blush:

Kiran Ajaz

Writer and Editor

Author Bio: Kiran is a Content Writer and Marketer by profession. An MBA graduate with a major in Finance, her background also entails developing and editing pieces on a variety of subjects for different verticals.

Passionate about: Blogging, Traveling, and Life Experiences.
Motto: Keep learning and don’t you dare stop. Not even when I am in my 70s.
“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” – Henry Ford.  

'We have to share our voices'​

Non-profit U Multicultural gives voice to Manitoba’s…

Festivals - Upcoming Events

Ethno Fest is an event that celebrates multiculturalism…

Multicultural television unites communities

Many local cultural communities have found a voice for their…

Come meet us up close

Every one of our team members is devoted to delivering the finest possible designs.

Emma Louise

Interior Designer

Emma Louise

Interior Designer

john frieda

Co Founder

john frieda

Co Founder

allen greene


allen greene


david louis

Interior Designer

Emma Louise

Interior Designer

Trusted by the best


Read and learn with U

Ethno Stories

Telling Stories of the Asian Diaspora Through Film

The past few years have seen an explosion of diversity in the film industry—films featuring diverse creators, stories, and cultures. These stories aren’t only being created in Hong Kong, Korea, or Hollywood; there are numerous talented creators from the Asian diaspora producing films right here in Manitoba. The FascinAsian FilmContinue Reading

Ethno Stories

Mental Health Conversations Need To Continue

Help yourself or those you love in hope and recovery from mood disorders. Peer Support: 204-560-1461 Toll-Free:  1-800-263-1460 Hours of Operation: 9-9, Monday to Friday The conversation around mental health and illness is more important than ever. In research conducted by the Canadian mental Health Association (CMHA), 1 in 5 Canadians experiencesContinue Reading

Ethno Stories

Igniting Folk in Victoria

Folk is a culture’s stories and traditions, preserving its heritage and history. Folktoria, held in Centennial Square in downtown Victoria brings together the area’s numerous communities to celebrate diversity, culture, and unification. “For me, it’s the stories and history I grew up with to understand my culture,” says Sonia Grewal,Continue Reading

Ethno Stories

Ukrainian Immigrant creates network to get supplies to Ukraine

Many Ukrainian-Canadians are doing what they can to support the brave Ukrainians fighting to preserve their way of life. Yevgeniya Tatarenko and many community members have created Help Ukraine: Morden, an organization collecting resources and supplies and shipping them to Ukraine.  With how helpless the situation feels in Ukraine, TatarenkoContinue Reading

U Voices

We have to share our voices

U Multicultural helps any interested ethnic group to produce original content that is broadcast on local cable TV stations in Manitoba, Alberta and British Columbia.

Multicultural television unites communities

"I offered a pilot program to Shaw Winnipeg, and have produced shows since 2015," Rtichsheva said. "We use a studio at Shaw, as part of their community TV option."

The idea of Ethno Fest 2020

Paulo Bergantim discussing the idea of Ethno Fest 2020, the concept of U Multicultural as an ethnocultural media platform in Canada.

Many communities involved in Ethno Fest 2020

Taya Rtichsheva, Founder of U Multicultural, speaks about all the different communities involved in Ethno Fest 2020.

U Multicultural vital to getting information out

Maggie Demarchi explains how of U Multicultural has helped Brazilian Association of Winnipeg get information out.

Sponsorship opportunities available at Ethno Fest

Kylie Wright the sponsorship and partnership opportunities with Ethno Fest 2020 and U Multicultural.

Creating content for display on U Multicultural

Sharan Tappia from Asian Women of Winnipeg on her experience with creating content for use on U Multicultural.

New digital festival aims to help multicultural groups tell stories in their own voices

Ethno Fest 2020, an initiative of non-profit media platform U Multicultural, launched Saturday

Giving a voice to multicultural groups

CityNews about Ethno Fest 2020

A new digital festival to provide a multicultural voice in Manitoba

Ethno Fest 2020 is the initiative of the non-profit media platform U Multicultural. It aims to bring an understanding of cultural groups beyond food sharing and performances.


U Multicultural media platform launched Ethno Fest 2020 – The First Digital Ethnocultural Festival this summer. The Festival will be launched both at and at cable TV networks on August 15, 2020. Everyone interested is welcome to experience media stories, interviews with the most influential community members of various ethnic communities, watch performances 24/7 and much more.