Skip to content

Black Lives Matter: Why it is different this time?

Disclaimer: The views and opinions expressed in this article are those of the authors and do not
necessarily reflect the official policy or position of U Multicultural.

“We treat [racism] like a fad instead of a disease that eradicates millions of people.” – Katherine J. Igoe.

It’s true, and the Black Lives Matter movement is an example. We can see how the protests are decreasing in number. It wasn’t like this some months ago.

The Black Lives Matter protests picked up the pace on June 6, when thousands of people came out in nearly 550 places across the United States. This day triggered more than a month of protests that continue to happen today, however, not at the same pace.

Black Lives Matter (aka BLM) is a social movement demanding an end to police brutality and violence against the Black people. If you’re not much familiar with the reason behind these recent protests, you might have seen pictures and murals circulating on the social media saying ‘I can’t Breathe’. What triggered this wave of social posts and public outrage in front of government buildings was the death of George Floyd. George Floyd was an African American man, who was killed in police custody in Minneapolis, back in May 2020. 

Why this movement is different now?

Black Lives Matter has been around since 2013. But everyone saw a big shift following George Floyd’s death. It changed the public opinion regarding the movement and brought in bigger support. An overwhelming response came from organizations like the NFL and NASCAR. Not to forget, these are the organizations that usually sit on the sidelines on issues but this time even they encouraged the BLM supporters. Even the athletes came out in support of the BLM movement and spoke of social change.

Here’s a fact: During a June 2020 survey in the United States, 76 percent of NBA fans stated that they supported the Black Lives Matter movement.

To support the above here’s something to compare the movement with to understand its shift. We witnessed a turnout of about three to five million people at the Women’s March of 2017. The event was highly organized. But if we look at the recent BLM protests – which were more organic in nature and happened during the pandemic – surpassed Women’s March numbers.

We all saw a spike in demonstrations on the Juneteenth and due to the turnouts at earlier BLM protests, many organizations declared it an annual holiday. Trust me, it’s a big thing because it wasn’t considered worthy of celebration before the shift in public opinion. That being said, even the asset managers today push companies to participate and raise voice on social injustice.


Black Lives Matter goes Global

Alicia Garza, Patrisse Cullors, and Opal Tometi were the originators of the hashtag and call to action. Later the project expanded into a national network of over 30 local chapters between 2014 and 2016. The entire Black Lives Matter movement became a decentralized network of supporters – without any formal hierarchy. The movement today includes supporters from a diverse set of backgrounds, who didn’t connect with the cause before the recent events.

“One of the things that’s really great is that we see new Black Lives Matter chapters, popping up all over the globe. They may not be official chapters, but people are stepping into their own calling.” 

Melina Abdullah – Professor of Pan African Studies and Co-founder of one of Black Lives Matters first ‘chapters’

Did you know? During the entire BLM movement following the death of George Floyd, became the publisher with the highest online engagements for writing on the current BLM movement and protests.


Though the movement has evolved into a whole different thing now – with a not-so-official umbrella network, the BLM Global Network is registered in the US as a non-profit. For the same reason, it isn’t hard to fund the movement now. It’s getting grants and support from organizations and other foundations who want to be a part of this big change happening. With massive-scale protests in the UK, Canada, and Europe, several chapters of Black Lives Matter have spread around the globe.

“It looks, for all the world, like these protests are achieving what very few do: setting in motion a period of significant, sustained, and widespread social, political change. We appear to be experiencing a social change tipping point — that is as rare in society as it is potentially consequential.”

Douglas McAdam – Professor at Stanford University

All Lives Matter

There’s so much going on with the Black Lives Matter movement. BLM supporters in the US want a big change including the defunding and dismantling of the existing police system. Some criticize the thought, while others fully support it. But what should matter is the fact that not just the Black lives, but all lives should matter.

Authored by Kiran Ajaz

IWS Network Comes to Manitoba

Since 2018, the Immigrant & International Women in Science network (IWS) has provided mentorship for immigrant women in Canada. “It aims to (give) a collaborative network that supports and promotes equity, diversity and inclusion of international and immigrant women that are working in science,” says Silvia Leon, co-City Leader forContinue Reading

Read More »

Art, Design, And Social Issues

Born and raised in Nigeria, Africa, ‘Segun Olude is a graphic designer, university professor and storyteller here in Winnipeg. When it comes to design, he’s done everything from brochures, stamps for Canada Post and corporate identities. He taught graphic design at the University of Manitoba for 11 years. Also, HeContinue Reading

Read More »

Unemployment Rates in Immigrant Communities

After overcoming the challenge of immigrating to Canada, newcomers are set before the question of unemployment. Finding an adequate job to provide for their families is a struggle many immigrants must endure to be economically secure and comfortable in Canada. As a country of immigrants, Canada relies heavily on immigrantContinue Reading

Read More »

Share this post with your friends

Share on facebook
Share on twitter
Share on linkedin

Subscribe to Our Newsletter